Wednesday, October 13, 2010

Anyone concerned about Mcafee / Intel Merge?

This post is part of our ReadWriteEnterprise channel, which is a resource and guide for IT managers and technologists in the Enterprise. The channel is sponsored by Intel and Microsoft. As you're exploring solutions for your enterprise, check out this helpful resource from our sponsors: All New 2010 Intel Core vPro Processors and Microsoft Office 2010: Your Best Choice for Business PCs
Security by AnonymousMuch of the chatter over the past two days about the Intel/McAfee dealhas been about why Intel decided to acquire McAfee. But what does the deal mean for enterprise security managers? We asked a few experts at other security vendors to for their take on the news.

It's Time to Give Next Generation Security Products Another Look

Chris King, director of product marketing at next generation firewall vendor Palo Alto Networks says the companies Palo Alto works with tend to prefer vendors that are focused exclusively on security and might not be keen on working with vendors that are involved in other areas. "They don't want to get lost in the morass of a bigger company. They want the focus of a security company," King says.
He also notes that companies tend to lose a lot of talent after an acquisition. King says "Every company says its acquisitions are going to be 'wholly owned subsidiaries.' What that means is 'We're trying to keep as many people as we can.'"
Forrester analyst Andrew Jaquith is already warning enterprise IT managers to avoid making long-term commitments to McAfee solutions until they can see how things shake out.
King is optimistic that the shake-up will lead to more enterprises taking Gartner's advice and moving to next generation firewalls.

Security Will Move Both Up and Down the Stack

But Kurt Roemer, chief security strategist at Citrix (a partner of both McAfee and Intel) says that although there's often exodus of talent after a normal acquisition, we shouldn't assume that will be the case after this deal. He believes that the acquisition is a logical one, and a move based mostly around Intel's cloud acquisition. "The cloud market is like a startup market - there's lots of room for innovation."
Roemer, like King, emphasized the need for next generation security products and believes that this will shake things up in the security market. "It's not going to be business as usual in desktop security," he said. He envisions security moving both upwards (into the cloud) and downwards (onto chips) in the stack instead of being solely OS focused.

Diversify Your Security Vendors

But Chris Larsen, head researcher at Blue Coat's research lab, cautions against relying too much on one company for security protection. "If you have McAfee everywhere - your antivirus, your firewall, etc. - then you are only protected against what they know about." Diversifying your vendors means you will get a wider variety of threat databases and improve the chances of preventing malicious code from wreaking havoc on your network, he says. There could be big advantages, especially as services move into the cloud, to having a single, integrated security solution at many levels of the stack, but it will still be a good idea to add an extra layer of protection or two in there somewhere.

Thursday, October 7, 2010

Great Blog Post by Amy Porterfield! Give it a read!

7 Facebook Marketing Tips From World’s Top Pros

social media how toIt’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.
To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.
The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

#1: Bring Facebook to Your Website

“The number-one thing you can do is to bring Facebook onto your own turf. It can be done with a few simple lines of code. This can be one of your most powerful tools for improving your brand awareness,” says Jesse Stay, author of multiple Facebook books, including FBML Essentials.
This page describes the many ways to add Facebook to your website. But the easiest way to add Facebook to your site is to use the Facebook Like Box.
likebox
The Facebook Like Box allows you to show your Facebook page feed, the number of fans and pictures of people who are fans (who are also friends of visitors!).

#2: Try Really Inexpensive Facebook Ads

“The best ‘bang for the buck’ in Internet marketing today is Facebook advertising. The targeting options are limitless and surprisingly inexpensive for businesses of all sizes.Facebook advertising can help marketers of all kinds get insights into how different demographic groups respond—and for a fraction of the cost of other alternatives,” said Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.
Setting up an ad on Facebook is super-easy. Just go to the Facebook Ads sectionand click the “Create an Ad” button. Then simply set up your ad.

#3: Leverage Friends of Connections

facebook adOnce you have created your Facebook ad, here’s a little-known tip that can supercharge your ad.
“Imagine watching your favorite TV show. The commercials come on, but instead of fast-forwarding through them (as you likely usually do these days), you notice a picture of YOUR friend in the lower right-hand corner of the screen. Your friend is pointing to the business in the commercial saying, ‘Hey, I like these guys. Check them out!’ Amazing, huh?
Facebook’s ‘Friends of Connections’ ad targeting allows your fans to be featured in your ads,” notedDave Kerpen, author of Likeable Social Media: Marketing to Win in a Facebook World.
Here’s how you use this option. When you set up your ad, look under ‘Targeting’ and you’ll see an option to display more detail. There you will see the connection on Facebook choices.
friends of connections
You must be an admin of a Facebook page to select the page for the "Friends of Connections" option.

#4: Give Your Fans Fun Reasons to Connect

“People love a reason to get together. Why not have the equivalent of a happy hour on your Facebook wall? Rather than serving up drinks and party favors, ask folks to bring their favorite link. Consider offering networking opportunities by asking folks to share something about themselves. You could also lure people in once in a while with an expert who will answer their most pressing questions,” says Michael Stelzner, founder of Social Media Examiner.
facebook happy hour
On Social Media Examiner's Facebook page, we had a happy hour and encouraged fans to post their favorite blog sites. It was a huge success!

#5: Use Video as Your Secret Weapon to Gain Fans

“Videos seem to be a preferred medium not only by the fans, but by the news feed algorithm as well. Whenever a non-fan watches your videos, a button pops up in the top left corner suggesting he/she ‘Like’ your Facebook page. To take advantage of this feature though, you’ll have to upload the video file onto the Video Tab inside Facebook (not link to a YouTube video),” said Ekaterina Walter, social media strategist for Intel.
facebook video
When non-fans view your videos on Facebook, they will see the Like button for your Facebook page in the upper left corner of the video screen. This feature is a great tool to gain exposure and recruit new fans.

#6: Turn Your Facebook Page Into a Lead Generator

Facebook as a lead capture source? “You bet!” says renowned Facebook expert Mari Smith.
“One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems—ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.
In the example above, Darren Rowse of ProBlogger uses an opt-in box on his Facebook page to promote his podcasts. Notice how he created a separate tab for the opt-in. This is a great way to call attention to what you want your fans to see.

#7: Turn Your Facebook Page Into a Thriving Community

“Your Facebook presence can serve as a meeting place for like-minded individuals. Make it a point to involve your customers as much as possible. Ask questions and suggest items for them to share on your wall. Ask yourself more than “What should WE share?”—ask, “What would our fans like to share with us and one another?”—and build your strategy around those answers. Allow them to connect with others who share the same interests by encouraging them to use your Facebook presence as a platform for sharing,” said Rob Birgfeld, director of digital strategy at SmartBrief.
discussion
By simply asking an offbeat question, a community can emerge, as seen above. This question was posted in the late afternoon on a Saturday and 64 people responded.

Want to Learn More About Facebook Marketing?

facebook success summitIf you’re not fully leveraging the power of Facebook, don’t worry, you’re not alone. Most businesses are just now getting started with Facebook.
There’s one easy way to take your Facebook marketing to the next level. By attending the web’s largest online Facebook conference, Facebook Success Summit 2010, you’ll become empowered to use Facebook to gain more exposure, better engage customers and grow your business.
The great part is you’ll be learning from 22 Facebook experts (including the 7 mentioned in this article). In addition to Mari Smith, Jesse Stay, Brian Solis and Michael Stelzner, you’ll learn how Intel, Cisco, Microsoft Xbox, SAP and the Washington Redskins are all leveraging Facebook.
It’s the web’s largest online Facebook marketing conference. Go here for a free sample and to learn more.
Have you tried any of these master tips or do you want to add Facebook tips of your own? Let us know! Please leave your comments below.
ABOUT THE AUTHORAmy Porterfield
Amy Porterfield is a social media strategy consultant. Her passion is helping companies, authors and speakers create raving fans using social media and online marketing. Other posts by Amy Porterfield »

Found this great article on tools for Twitter.

Twitter's full of colorful characters. From musing musicians to orbiting astronauts, the 140-character universe seems to have a place for everyone. And that includes total tools.
Twitter's biggest tools do plenty of irksome things. They stalk celebrities; they share information you wish you could unlearn. Some spend time on Twitter purely to talk about how you should spend time on Twitter (social media expert, anyone?). Whatever their tactic, though, they all share one common characteristic: They are unequivocally and unapologetically annoying.
(See Related: What's Your Twitter Type? )
Here's your guide to the 10 biggest tools on Twitter. If you see someone you recognize, by all means let them know. Just don't send out the link 20 times. That'd be a real tool-like thing to do.

1. The CelebriTool


A social media phenomenon exclusive to Twitter, the CelebriTool spends his days interacting with famous people -- if by "interacting with famous people," you mean "having one-sided dialogues with celebrities who aren't aware of his existence."
The CelebriTool is the type of person who follows all of Twitter's A-listers: Ashton Kutcher, Kim Kardashian, and other stars who should've by now become memories of cancelled reality shows. But it's not the following alone that defines the CelebriTool; it's the action that accompanies it.
The CelebriTool, you see, thinks he has a real connection with people like our ol' pal@aplusk. He responds to everything Ashton says, adding insightful commentary to the already riveting updates. For example:
Ashton: "I'm going to go look for trouble. I'll let you know if I find any."
CelebriTool: "@aplusk Sometimes trouble just sneeks (sic) up on you."
The CelebriTool is a huge fan of the retweet function, too, enlightening his fellow tweeters by sharing every morsel of wisdom typed by the likes of @KimKardashian. Allow me to direct your attention to Exhibit B:
CelebriTool: RT @KimKardashian: Up early today! At the gym!
I don't know about you, but my life is certainly enriched.

2. The Social Media Moron


The social media moron -- sometimes described with euphemisms such as "social media expert" or "social media guru" -- is perhaps the most notorious of all the Twitter tools. This specimen is identifiable by his habit of using Twitter to talk mainly about Twitter and how you can more effectively use Twitter, all in a manner that doesn't very effectively use Twitter.
The social media moron spends most of his time discussing the fact that he is a social media moron (though the term "expert" or "guru" is likely to be used in self-referential circumstances). This incessant discussion is conducted primarily for the purpose of convincing you that he is, in fact, a social media moron, as there are no real qualifications for the title.
The social media moron's counsel tends to consist of obvious things any 12-year-old could figure out: Interacting with people is good. Following lots of people will result in some of them following you back. Sending out nudie pics may cost you clients but will win you friends.
(OK, that last bit was from Vanessa Hudgens. But it's still valid advice.)

3. The Kawasaki Guy


Named for everyone's favorite Twitter-blaster, the Kawasaki Guy is the fellow who tweets out links at the seemingly impossible rate of 5,734 updates per second. (I read somewhere that 34 percent of Twitter updates are somehow tied to @GuyKawasaki. That number may be exaggerated, but it sure seems about right.)
A true Kawasaki Guy pays a team of ubertools to do most of the tweeting for him, rarely exerting any effort with his own finely tuned fingertips. The beauty of the Kawasaki Guy, though, is his ability to repeat tweets numerous times, all while sprinkling in marketing messages and convincing people it's part of a personal friendship.
In other words, this Guy's been coached by a real social media guru.


4. The Oversharer


If social networks are giant pharmacies of information, we're all the white-coated wizards behind the counter. Sometimes, however, the info-dispensing can be taken slightly too far.
This compulsion for expulsion is the calling card of the Oversharer, a common tool seen lurking about Twitter's virtual hallways. An Oversharer thinks the world wants to know what she had for breakfast this morning, or how many miles she just ran at the gym. She may even share unnecessary information on such topics as sexual endeavors, bathroom activity, or some highly disturbing combination of the two (don't ask).
The Oversharer gets disproportionately excited about Starbucks runs, YogaBerry decisions, and countdowns to the next episode of "Lost."

5. The Autotweeter


A close cousin to the Oversharer, the Autotweeter takes the concept of TMI and automates it. While the Oversharer isn't likely to be bragging about personal hygiene, his unwanted updates are no less irritating.
The Autotweeter gets his kicks from using services that help keep the world apprised of all sorts of useless factoids. Some Autotweeters might set Pandora to send out updates on every track they're listening to (did you hear that @leonlulu is listening to "Rocket Man" by Elton John?). Others might use Foursquare or similar geolocation utilities to let us know they've become the mayor of Toolville or arrived at the Bennigan's on Who-Gives-a-Flying-Fudge Boulevard.
Maybe geolocation's great if you're on the sending end, but does anyone else really need to know you're scarfing down a Filet-O-Fish at your fourth McDonald's of the day?

6. The Autofollowing Tool


We've all gotten 'em: those bizarre Twitter followers who don't seem to actually know you or care what you have to say. They might be hot chicks with obviously fake profile photos, or cheesy-looking salesmen with smiles broad enough to make your stomach churn. Either way, there's no logical reason they should've started following you.
So what's going on here? It's simple: These lovely ladies and gents are Autofollowing Tools. Autofollowing Tools use programs to seek out and follow random people with the hopes that they'll follow back. Kind of like social media experts, only with more diverse areas of interest.
If you aren't sure if you've been hit by an Autofollowing Tool, just look for the automated direct message; Autofollowing Tools love those things. If your newest pal DMs you to let you know how much he's looking forward to reading your tweets and learning more about you, it's safe to respond with the following:
"Learn this, good sir: You are a tool."

7. Mrs. Inspiration


Unless you're a direct descendant of John Bartlett, there's simply no excuse for sending out a nonstop stream of quotes on Twitter. But that's precisely what our next Twitter tool, Mr. Inspiration, loves to do: bombard us with quote after quote, minute after minute. We get it, dude: You just discovered Bartleby.com. Don't make us suffer.
To be clear, I love being inspired as much as the next guy. But seeing 77 Mark Twain sayings every hour doesn't inspire me to do much besides bludgeon myself with an oversized rubber mallet. And you can quote me on that.

8. The Forced Engager


Following a Forced Engager is kind of like having lunch with that 87-year-old aunt you see once every four years: The questions are corny, the conversation's generic, and neither one of you is really paying attention.
The Forced Engager is typically someone who read an e-book suggesting she build a rich social network. The key to doing this, of course, is "engaging with followers" and "gaining valuable connections." This translates roughly into "asking clichéd open-ended questions in painful attempts to start conversation."
Tweets from a Forced Engager read like an interview for college admission:
"If you could meet any celebrity dead or alive, who would it be and why?"
"What's your proudest moment so far?"
"Who's been the biggest influence in your style?"
The better question might be: "Why can't I come up with anything less tool-like to say?"

9. Johnny Abbreviations


With a 140-character limit, abbreviating is sometimes a necessity. Other times, however, words are condensed on Twitter for no discernable reason.
The people behind this curious condensation are a breed known as Johnny Abbreviations. Johnny Abbreviations -- or J.A. for short -- throw out terms such as "wut," "gd," and "ur" more often than Apple throws out iPhone apps.
If these abbreviations were being used in occasional long-winded tweets, they'd be easier to forgive. But when you send out a message that says "hope ur hvng a gd day ppl!" -- well, ur abbrvtns rnt rly srving any prpse, r they?

10. Tommy Tries-Too-Hard


Our final Twitter tool is an amusing little creature known as Tommy Tries-Too-Hard. Tommy Tries-Too-Hard is incredibly excited about Twitter. He wants to get in on every single facet of the experience, usually all at the same time.
Some of his telltale signs:
  • Overuse of hashtagging. When every #tweet has at least two #hashtags, or #every other #word is #hashtagged, you know you're dealing with a T.T.T.H.
  • Uninventive responses to trending topics. Tommy Tries-Too-Hard has to jump on every trending topic he sees, even when he has nothing original to add. If nothing else, it gives him an excuse to use another hashtag.
  • The regular use of terms such as "tweeps," "tweeple," or any other made-up words involving the letters "tw." One of these every four months is permissible; any more puts you in Tommy T. territory. (Unless you're Elmer Fudd. Then we'll look the other way.)
  • Follow-gaming. Tommy Tries-Too-Hard is all too aware of his Twitter follower count, and not in any quiet fashion: He'll constantly let you know how close he is to his next major milestone and how you can help achieve it ("About to hit 500 #followers! Help me get 10 more! #I'veNeverTouchedAWoman").
I could twax on for hours, my tweeple, but I have trending topics to attwend to. I look fwd to reading ur comments and learning more about u, tho, just as soon as I finish this Filet-O-Fish sandwich.
JR Raphael is a syndicated writer and part-time Twitter philosopher. In his spare time, he flosses.


Article is from http://www.pcworld.com/article/192140-3/top_ten_biggest_tools_on_twitter.html